Creative Calendar Designs to Promote Your Company
Using a calendar to promote your company is a great way to keep customers reminded of your business. This article has tips on why you should advertise with a calendar.
We’re in the middle of the digital age when you can do everything on a smartphone, including sending a message, writing notes, or setting schedules. Does the paper calendar still have a place?
Yes, it still has a huge place in our daily lives, and that makes it effective as a promotional item for your business as well. According to studies, around 70% of those who receive one plan to do business with the giver.
As a business, you need to learn how to fit calendars into your marketing strategy. Let’s see how this essential item with creative calendar designs can help you increase your conversion rates.
Everyone Needs a Calendar in Their Lives
A physical calendar is a necessity despite the presence of a virtual one on smartphones. Sometimes, all we need is a quick look at the wall or at our desk to look at a date without having to get our phones and go through the motions of opening the app.
Although buying a calendar has waned since the advent of the new technology, it’s still popular among consumers. That’s why it’s an effective promotional item: it caters to the needs of the people supporting your business. Professionals at their office still have one at their desk, and every home could use one hanging on their kitchen wall.
It’s a tool that helps people to better manage their time, and it helps greatly if it’s available physically. Some people even deem it to be more effective than to-do lists that people also like to have a physical representation, whether on a notepad or on a physical planner.
Consumers Love It and Others Will, Too
Spending the advertising budget on a calendar instead of flyers or radio advertisements will get you the trust of consumers. But how and why is this so?
It’s because your customers perceive the free calendar as a gift, creating a positive feeling toward your brand. In fact, the study above shows 82% of the recipients say that they enjoy getting it.
On the other hand, they won’t feel the appreciation seeing you on television or interrupting the Facebook video they’re watching. The latter point will even annoy them, which then reflects negatively on you.
Furthermore, its nature as something that people have to display somewhere conspicuous opens up the possibility of other people seeing your brand. If it’s early enough, it may encourage them to support your business to get a free calendar as well.
If it’s not, however, it still allows you to reach a demographic that may or may not have heard or considered your brand before seeing it on a friend or family’s property. This removes the possible limitation of this advertising campaign, which is possibly targeting those who are already supporting your brand. Not that it’s a bad thing, though – it’s always a good idea to give back to people that allow you to remain in business.
That’s a Whole Year of Advertising
How many days or weeks do people hold onto a brochure? A flyer or pamphlet may seem interesting at first, but it will often end up in the trash or drawers where they’ll spend the rest of their lives.
With calendars, you don’t have to worry about it never seeing the light of day again. People will almost certainly put it in a prominent location where they and other people can look at it constantly.
Every time they look at a calendar, which is possibly more than a couple of times a day, they see your brand. If you do a good job on the calendar design, it will generate even more positive feelings.
After the calendar expires in 12 months, people are also more likely to come back to your business to get another calendar. Humans are creatures of habit and we like things that are familiar to us, so your consumers will likely prefer your company’s calendar over others.
With that in mind, make sure you properly plan in advance when you’ll start handing out those freebies. You don’t want your competitors to get to your consumer’s desk or wall first, especially if the design is better than yours.
The Only Limit to Creative Calendar Designs Is Your Imagination
Calendars are customizable, so you can design it however you want. It’s best if you choose a design that best represents your brand.
In the automotive industry? Put attractive cars on every page.
Do you support environmentalism? Put pictures of nature and its inhabitants, or if you really want to drive the point home, put photos of balding forests or endangered species.
However, don’t think that you can only put pictures that represent your brand. No one’s stopping you from putting adorable baby animals or the best sights in the world. You can also showcase local destinations, which opens up the avenue for you to hold a photography contest wherein the winners’ photos will go to your calendar.
Creative calendars are a hit among consumers. You can get calendar design ideas all over the internet, or you can always have the manufacturer do the design for you like what Island Printing does. Nevertheless, you can also go for a simple design and colour scheme for a more professional look.
A Calendar’s Versatility Opens up a Lot of Possibilities
Aside from the design, you can pretty much put anything you want on a calendar. Want to add coupons? Attach one to every month, which you can make to be valid for that certain month only.
You can also personalize the calendars with special marks on certain events. A restaurant, for example, may print a sports league schedule on calendars. This way, they’re on the minds of sports enthusiast when they’re craving something to eat on sports day.
Like the above, your imagination is the only limit. Put together a calendar with special dates for gardeners, which may include recommendations on when to plant or harvest certain plants.
Of course, don’t forget to put your address and contact information, too! Whenever a customer thinks of contacting or visiting your business, make sure the information they need is easily accessible to them.
Get Custom Calendars for Businesses Now
Interested yet on getting calendars for your advertising campaign? Great! Any time is the best time to start planning for the next calendar year.