When creating an eye-catching calendar, it takes more than just making sure the months are in the right order! Here are some tips for creating a professional calendar.
Calendars are great marketing tools. Why? Because people display calendars in prime locations in their offices and homes. It’s the best way to remind them of your business every day.
Professional calendar printing produces a high-quality product that impresses people. The one-time expense to print a custom calendar is a fraction of a company’s marketing budget. Yet, it pays off for an entire year.
What are custom calendars, and where do you begin? How do you create a calendar your customers and potential customers want to display and use?
We have some tips to help you make your one-of-a-kind professional calendar top notch. Keep reading to learn more.
Types of Calendars
When you have calendars printed by professionals, there are plenty of choices. Deciding on a theme helps narrow down the design options.
For example, if you’re a photographer, you want your images to be big and bold. A poster calendar makes more sense than a small desktop card calendar.
Let’s look at a few calendar styles:
A poster works well for dramatic images. The calendar can be secondary to the image or be the focus.
Make sure your photography and artwork are high quality. Anything less becomes noticeable when it’s large in size. Common poster sizes are 11 x 17, 18 x 24, and 20 x 28. Consider your clients when choosing the size.
A traditional wall calendar gets your company noticed every day. The right theme and design grab attention with each new month.
There’s plenty of room to show off your products and services. You can add reminders or special offers to the calendar pages.
Create a journal calendar clients can use for work and personal life. Make it attractive and functional.
Decide if it will contain monthly or weekly pages. The number of pages affects the cost. You can use divider pages to promote different aspects of your business and staff.
A card calendar is on heavy card stock. They are popular because they display a year of dates, but don’t take up much space. It can be as small as a business card or any custom size.
You can print on one or both sides of a card calendar. Or put a magnet on the back so it’s mounted for display.
Magnetic calendars are popular in offices, schools, and homes. They come in all sizes and shapes. Often the calendar pops out of the centre, leaving a magnetic photo frame.
The right magnetic calendar design gives you double exposure with both pieces.
Designing Your Calendar
No? Then ask a professional to design your calendar. This is not a DIY project.
Choose a printing company with in-house graphic designers to help design your calendar. Design services include:
- Corporate Branding
- Concept Development
- Colour and Printing Advice
Pick your calendar size and style first. It saves time and money to have specifications before starting graphic design.
Professional calendar printing and design include expert advice on all aspects of production. This includes paper, colour, and finishing options. Experienced designers know what works, and what doesn’t.
Take advantage of their input to save time and money. This guarantees you’ll get a quality calendar you’re proud to present to clients.
Brainstorm with colleagues on themes. Try to think of something that suits your company brand and your target audience.
Will it be humorous, serious or innovative? Make sure your theme is appealing and consistent.
Beyond the size of your calendar, you need to decide on the number of pages. Will you put one month, or week, on each page? Will the calendar be quarterly with four months per page?
A monthly calendar can convey many messages. It can feature a different image each month.
Decide if you’ll use single or double-sided printing. Double-sided uses less paper.
Whatever layout you choose, make sure the calendar is easy to read. No one will display a calendar they can’t use.
Never skimp on images. Professional calendar printing can’t turn bad images into good ones.
You want the calendar to portray your company in the best way possible. That means quality images.
Search professional stock photography for high-quality images that match your theme. Or you can hire a professional photographer. Don’t ever use copyrighted images without permission.
If you photograph your own products, make sure your images are high resolution and usable. Ask your printer for advice.
Make the effort to get top-notch images and you’ll get a striking final product.
Don’t forget that colour is an important element in any calendar design.
Colours convey mood. Do you want to be playful or professional?
The right colour combination is the key to success. Match your brand colours and style so your calendar contributes to your company image. You want customers to recognize your brand right away.
Consider colour options like a monochromatic theme where you use a range of the same colour. Black and white or sepia tone photographs are dramatic and desirable. Consult with a professional graphic designer for more ideas.
Showcase Your Company
Yes, a calendar reminds us of appointments and events. But there’s no reason it can’t promote your company and products.
Don’t miss the chance to let customers know about new products and events. Incorporate special promotions and sales notices into your calendar. Or, add an exclusive offer to your calendar.
Each month gives you a chance to tell customers about your business. Show off your products and services. Think of the calendar as your company portfolio.
Include an introduction that highlights your company attributes. Tell customers about your achievements and community service.
Schedule Professional Calendar Printing
The final step in production is the actual calendar printing. The professionals at Island Printing are ready for your project. We’ll explain the best techniques for printing your calendar within budget.
Contact us for a free quote on your calendar. We’ll explain the costs and benefits of different styles. We can print an existing design, or help you create a new one.
No calendar project is too big or too small for Island Printing. We’re here to make your brand memorable all year long!