How Can Printed Promotional Products Strengthen Your Brand Identity?


What if you could strengthen your brand identity like never before?

It’s easier than you might think. In fact, you can give your brand identity a major boost using printed promotional products.

Want to know what these promotional products can do for you? Keep reading to discover the answer!

In this post

The Power of Visual Marketing

Our guide will help you discover the potential of printed promotional products. And the main reason this boosts your brand is that these products unlock the power of visual marketing.

Simply put, visual marketing is everywhere that you look because it resonates so well with audiences. Consumers prefer things like infographics, high-quality images, and engaging video content.

Printed products allow you to tap into the consumer love of visual marketing by showcasing the visual aspects of your company. And that starts with your logo.

Leverage the Logo

What’s the most important aspect of your visual brand identity? The only possible answer is your business logo.

Think about the most successful brands you know. Companies such as Coca-Cola and Nike are recognizable by their logos because those logos embody the best qualities of the business.

Your own logo needs to transmit your values and purpose to your audience. And with printed promotional products, you can easily put that logo on things like business cards, calendars, brochures, magnets, and more.

And the best part? Every single person you give a promotional product to transforms into a brand ambassador.

Creating Brand Ambassadors

Brand ambassadors are more important than ever before. And that’s because modern consumers place supreme faith in word-of-mouth marketing.

Millennials and other modern demographics are sceptical of traditional marketing. Instead, they prefer things like social proof and word-of-mouth marketing to discover new brands, products, and services.

Promotional products initiate this by turning recipients into brand ambassadors. When you give someone a useful and relevant item (such as calendars, booklets, and brochures), they are likely to use those products for a very long time.

And whenever a new person sees the promotional product, they will ask the brand ambassador about your company. And that starts the kinds of organic conversations that bring more customers into your fold.

Easy and Affordable

When it comes to promotional products, we saved the best for last. These products are easier and affordable than you might imagine!

Having promotional items professionally printed will not tax your marketing budget. And the positive financial impact that these products will have on your leads and customer conversions guarantees that the costs are worth it.

And if you want to dip your toes in the water of promotional products, you can always start small and assess the financial benefits. Once you see the results, you can go “all in” on promotional product branding!

A Stronger Brand Identity: What's Next?

Now you know what promotional products can do for your brand identity. But do you know where you find the best professional printing services?

At Island Printing, we handle everything from brochures and business cards to calendars and stickers. To see how we can help promote your company, contact us today!




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