Are your business flyers getting lost in the crowd? We’re here to help with these 5 innovative ways to make business flyers that standout.
In this post
Avoid Walls of Text
Walls of text are dense, annoying, and will scare the majority of your readership away. You shouldn’t be including paragraphs of more than three sentences, and these paragraphs should be unrelated to each other and staggered in different places across the flyer. Don’t try to convey everything that you want to say in one area and remember that bullet points are always better than paragraphs.
Incorporate Infographics
This doesn’t mean that you need to eliminate the information you would convey in the text- it just means that you need to switch up your presentation. 80% of people remember the things that they see as visuals. This is in stark contrast to the 10% that remember what they read in the form of text.
Infographics are a great way to showcase stats and data about your business and products in an easily digestible way. Keep images simple and minimalistic as well as colorful. Don’t put more than a sentence worth of explanation for each graphic. Usually, you just need to put a percentage or a number that illustrates what your graphic is saying.
Include Images
If you sell a product, you’ll want to put some images of that product onto your flyer. This will let people see exactly what they’re purchasing so that they can make a more informed decision. For those that sell a service, you can include pictures of happy clients consulting with friendly-looking professionals as well as landscapes of your inviting office space.
Print in Full Color
The human eye is drawn to color, so it’s important that you make your flyer stand out by incorporating multiple hues. Color also makes your flyer appear more professional because it showcases that your business has the funds to afford color printing (and that it cares about print advert’s presentation). People won’t be able to ignore your flyer when you make this investment because it will stand out over the competition.
Testimonials Are Your Friend
Approximately 95% of consumers go out of their way to read reviews before shopping with a business. Including reviews on your flyer means that they won’t need to go out of their way, but it also ensures that you can control the reviews that they see. Make sure to include 2-3 of your best testimonials from satisfied clients on your flyer.
Start Making Flyers Today
Now that you have some ideas on how to make engaging flyers for your business, it’s time to get started with your next advertising campaign.
Get a quote as to how much your project will cost when you work with Island Printing. We pride ourselves on offering quality services at a price that’s affordable to old and new business owners alike, so don’t hesitate to reach out.